Warby Parker Virtual Try-On
Eyewear Shopping Reimagined
Try before you buy
Realistic Frame Visualization
See how every frame looks on you
INTRODUCTION
The Warby Parker Virtual Try-On is an augmented reality shopping experience built to help customers visualize eyewear before purchasing. Using the device camera, the experience detects the user's face and places selected frames directly onto it, creating a realistic preview of how different styles, colors, and widths look when worn.
What sets us apart?
Instead of relying on static product images or manually resizing frames, the experience uses facial positioning and measurements to place eyewear naturally on the user's face. Customers can switch between frame options and instantly see how each style looks in real time.
Users can: Activate the camera and virtually try on frames Preview different styles and frame colors instantly Compare different frame widths and proportions See realistic frame placement on their face Capture photos of their favorite looks Make more confident purchasing decisions without visiting a store
FINAL EXPERIENCE
The Virtual Try-On transforms Warby Parker's online shopping experience into an interactive digital fitting room. Customers can see eyewear on their own face with lifelike placement and quickly explore different styles before deciding what to buy—bringing the convenience of trying on frames in-store directly into the digital shopping journey.
